The Different Platforms Used in Marketing

Right now marketing is a very fun and exciting activity to do. The platforms that you can use in marketing are abundant in cyberspace.

They are readily available and in the form of free and paid tools. A marketing strategy needs to have those tools to become successful.

different marketing platforms

Marketers and business owners are using them daily. To give you an idea of what they are, we will enumerate the most common among them. Here are the different platforms that you can encounter.

  • Social media sites: This is where a brand is promoted. Links shared on social media sites, sell like hotcakes. This is especially if you have a catchy description. The most popular social media sites that are used for marketing are Facebook, Twitter, and Instagram.
  • Community sites: Community sites or also known as forum sites are alternative platforms where brands can be promoted. You can find a particular forum that is specific to your niche over the search engines.
  • Graphic-editing apps: The most popular app for graphics editing that is widely used right now in marketing is Canva. It is a very effective way to use this for your marketing materials. You can make great banners and thumbnails which can drive user interaction.

Free vs Paid Apps

There are two types of apps that you can encounter. You can either go for the free ones or paid apps. They have their respective individuality.

For free ones, you can usually get the basic features. A lot of free apps are already offering 80 percent of the features that you can find on the premium ones.

So it only entails that it is important to be wise when it comes to finding an app for your campaigns. You might save a lot of money from them.

However, if you have the budget it might be advisable to avail yourself of the premium ones. They have complete features and at the same time offer product support.


We can say that marketing has gone a long way. Marketing platforms are evidence that innovation truly helps. It can make your brand known to wider audiences.

As a result, you’ll be able to achieve your business goals. It may still take time but it will be faster compared if you have no tools to use.

Aside from tools, you shall have some support from experts. Those experts will give you useful advice that will spark up growth for your business. Regarding that, Calgary Marketing Help will bring you lots of chances of succeeding in your chosen niche.

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